User Research Project Overview

I recently led a team of designers and researchers on a project to confirm and disconfirm some longstanding beliefs about the target audience for a learning product. I planned and executed a study that included 360 participants (60 interviews, 300 surveys) to uncover friction points in their use of the product. In order to collect the required data and analyze within the stated timeframe, I engaged a rotating team of interviewers based on availability. To do so, I developed an interview toolkit to easily onboard new interviewers as they rolled onto the project throughout data collection, as team members were distributed across time zones and working flexible schedules.

• Project Timeline: 16 Weeks

• Methods: Mixed, a use of interviews and surveys to obtain user insights

• Analyses: Thematic analysis, factor analysis, correlations (conducted with assistance from team)

Companion Materials

• Research Framework, ensuring all team members understand the overarching goals of the work

• Interview Process Doc Example

• Sample Interview Protocol